War of the Worlds - Melcolm Lek
Art by Melcolm Lek: https://www.deviantart.com/whiteoxygen

The high concept: what it is and why you need it.

The high concept is a concept (no pun intended) that is very relevant to people working or studying in creative fields. In this article, we’ll be tackling this idea from the perspective of games design, though it is a relevant concept for any industry where you are trying to create a product or service that appeals to people.

Let’s start with a simple definition of what a high concept is: it is the first thing you tell someone when they ask you what your game is about. Here are some traits a high concept should have:

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