Coffee and Code

How web domains work

I’ve been freelancing as a web programmer for more than 6 years now, but (surprisingly) I’ve never known the intricacies behind how web domain names worked until today (I had to help a client resolve some issues regarding it). The understanding came to me in an epiphany only after I’ve read and pondered on many articles, Wikipedia pages and Stack Overflow pages over the past few days.

Because web domains can be an incredibly complex business, and all the online instructionals I’ve found are really long, I wrote this in such a way that it imparts a big picture view. Hopefully, it’ll help you figure things out faster than I did.

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War of the Worlds - Melcolm Lek
Art by Melcolm Lek

The high concept: what it is and why you need it.

The high concept is a concept (no pun intended) that is very relevant to people working or studying in creative fields. In this article, we’ll be tackling this idea from the perspective of games design, though it is a relevant concept for any industry where you are trying to create a product or service that appeals to people.

Let’s start with a simple definition of what a high concept is: it is the first thing you tell someone when they ask you what your game is about. Here are some traits a high concept should have:

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